Reverse Graffiti
Friday, September 05, 2008
Reverse graffiti, also known as clean tagging, dust tagging or grime writing, is a method of creating graffiti on walls or other surfaces by removing dirt from a surface.
In 2006 Alexandre Orion worked on an intervention in the Max Feffer tunnel in São Paulo, Brazil. The intervention was through a process of substation, scraping off layers of soot from vehicle exhaust built up on tunnel walls to produce images of human skulls.
Green Works - a house-cleaning products company – supports the Reverse Graffiti Project which did a pretty amazing job with stencils and a pressure washer at the Broadway tunnel in San Francisco in April this year.
Over 20,000 cars, trucks, and motorized vehicles pass through the tunnel every day. Its walls are caked with dirt and soot, and lined with patches of paint covered graffiti from days gone by. It was the perfect canvas to create a beautiful work of art showcasing the talents of reverse graffiti artist “Moose”, and the power of Green Works’ plant-based cleaner. Other companies like Smirnoff, Microsoft and Telus have used this method for guerrilla ads as well.
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