Corporate and VIP visitors to the BC Showcase at Robson Square become part of a unique ‘people powered’ interactive installation created by Switch Interactive, Fleming Design’s sister division. As visitors walk down a 110 ft long passageway, their movements trigger sensors that ‘paint’ the wall with animated vignettes of sector success in Canada’s West. Illustrations appear and morph, and digital energy lines advance and recede – all according to the number of people moving down the corridor.
During the Olympics, visitors to the BC Canada Pavilion will have the chance to play with The Curious Tree, created by our sister division Switch Interactive. This multi-touch cube features five-foot-wide panels featuring scenes of a tree in a west coast forest in spring, summer, fall, and winter. Each scene is identical, except for season-specific colour palettes and interactive experiences. By touching the panels, visitors can transform the forest, making flowers grow, leaves fall, icicles form, kites fly, and much more. The entire surface of the panels is interactive, allowing for multiple users and a whole array of visual effects that fill the screen. Complemented by whimsical sounds created by an award-winning composer, the user-generated experience recreates the sights and sounds of a BC forest throughout the year. Check out The Curious Tree at the BC Canada Pavilion (at the Vancouver Art Gallery) from 10 am to 5 pm, February 12 to 28.
COMBO is a pretty sweet collaborative animation by Blu and David Ellis which took place at this year’s Fame festival in Italy. If you like it as much as we do, you should watch Blu’s first animation MUTO as well.
Sixty seconds to inform and inspire. In a nutshell, that was the creative brief the University of British Columbia gave us for their recent motion graphics project. The fine print: Promote UBC as a Tier One research-intensive university and strike an emotional chord with audiences locally, nationally, and internationally using the new brand platform ‘A Place of Mind’ established by UBC and their outside consulting firm. Our piece added motion to the concept through a narrative showing what’s possible from UBC’s unique environment, what’s possible “from here.” Artistic photography of UBC’s Vancouver and Okanagan campuses and creative typographical treatments figure prominently in the one-minute clip that inspires students, faculty, alumni, and audiences around the world through provocative questions and bold statements.
Inventa, Canada’s largest experiential marketing agency, knows all about creating memorable brand interactions for heavy hitters such as Coke, Samsung, Nintendo, Kellogg’s and others. Whether it’s event marketing, sponsorship activation, product launches, on-pack promotions or ambient media, Inventa has been developing imaginative ways for consumers to ‘experience’ a brand for over 13 years.
We figured if Inventa’s ‘experiential’ approach was a hit with consumers – why not adapt it for website visitors? Done right, we could give Inventa what they give their clients – an engaging, interactive, and authentic brand experience for their target audience.
While we hate saying goodbye, it’s always exciting for us to see what Fleming alumni get up to, to see where their creativity takes them. Our former motion graphics designer, Bienvenido Cruz, has turned his talents to the realm of music videos, including this one for the first single off Circlesquare’s new album “Songs About Dancing and Drugs.” Ben directed, shot, and cut this video, inspired by American artist Robert Longo’s series of drawings in the early 1980s, Men in the Cities.
Some of you may know my passion for Information Design. For my thesis in Graphic Design I used parts of the OpenStreetMap to show the data in a map-oriented way. Since then I have continually followed the growth of this open source project and I’m pretty excited how successful it was in the last year.
OpenStreetMap is a free, editable map of the whole world. It is made by people like you and allows you to view, edit, and use geographical data in a collaborative way from anywhere on Earth.
This animation, which was done by itoWorld, produces a flash of white each time a new route is entered or when an existing route is updated. Some edits are a result of a physical local survey by someone with a GPS unit, other edits will have been done remotely using aerial photography or out-of-copyright maps. Others are based on bulk imports of official or commercial datasets that are available using a suitable ‘share-alike’ license.
OpenStreetMap started in 2004 and the rate of contributions is accelerating with four times as many people contributing to the project in 2008 compared to 2007. During the year, edits were made by some 20,000 individuals and there were bulk imports of data for many places, including the USA, India, Italy, and Belarus which are clearly visible in the animation.
