Much has been written about branding. Everyone’s got their own take on it. At Fleming, we believe branding is one of the most important processes a company can engage in. This is how we see it. Simply put, branding means creating an identifiable entity that makes a promise of value. Your company’s brand is your company’s face to the world.
With the introduction of Apple’s iPhone into the U.S. market and the implementation of Safari as its mobile web browser, the question for interactive designers is how will this effect mobile web design and will WAP sites begin a slow death.
Maybe it’s fate that we ended up creating a stamp for Canada Post. Or maybe it’s just a quirky coincidence. But 156 years after Sir Sandford Fleming designed the very first Canadian postage stamp (the Three Penny Beaver), Fleming Design adds ‘stamp designer’ to its portfolio.
What can you say about a new game console that has family members of all ages flailing their limbs about in front of the TV, bustin’ moves usually reserved for the dance floor, and working up a sweat as they virtually duke it out? That is the story of Nintendo’s new Wii system that is taking the gaming world by storm and redefining the battleground of the console wars.
