Category: Branding
Awesome Viral Video - The Skype Laughter Chain
Friday, July 04, 2008
Genius - such a simple viral idea and also a totally brand-appropriate viral for Skype. This cracks me up!
Just watch and enjoy. If you want to participate and you have a camera and mic, tell flash to connect to them! If you’d prefer not, just click “deny” when flash asks you if it can record you and you can laugh along unrecorded.
http://www.skypelaughterchain.com/
Can Creativity Lead to Peace?
Monday, February 25, 2008
“Absolutely," says Peace it Together, a non-profit organization that empowers youth to promote peace through dialogue, filmmaking, and multimedia. Since 2004, Peace it Together has been facilitating summer camps that bring together youth from Palestine, Israel, and Canada to create short films about the Palestinian-Israeli conflict. Click below for details of the branding work Fleming Design donated to this inspirational organization.<
Barack Obama is Your New Bicycle
Tuesday, February 19, 2008
Posted by: Christine | Category: Branding |
Continuing my coverage of the presidential campaigns down south, there have been a slew of interesting “grassroots” style campaigns popping up for Barack Obama.
Fleming Design Gives FCDG A New Look
Friday, December 21, 2007
Today’s launch of False Creek Design Group’s new website caps off our rebranding of this leading interior design firm. The Vancouver-based company initially approached us to develop a fresh identity in line with their forward-thinking corporate philosophy and cross-disciplinary capabilities. After an initial research and exploration phase, we helped FCDG narrow down the key concepts of their brand they wanted to convey - sustainability, innovation, and resourcefulness. We went on to express those qualities through a clean and organic brand identity that embraces beauty found in nature, and a website that’s as flexible and user-friendly as their interior design work. We invite you to check out their new brand and website at http://www.fcdgroup.com.
Opening the Umbrella: Branding Across Divisions
Friday, September 07, 2007
Posted by: Shannon | Category: Branding |
For a parent company that owns many separate, even disparate, companies or subsidiaries, branding can unite the various divisions under a single, recognizable umbrella brand. While each division may operate in very different sectors, they share the same company values and deliver on the same company promise. A divisional branding strategy concentrates on the ‘big picture’ commonalities that connect every division of a company. Marketing consultant Stephen Denny succinctly captures the goal of company-wide branding: “an opportunity to create a cohesive brand strategy that makes the whole of your product portfolio greater than the sum of its parts.”
Branding: Much More than a Logo
Thursday, August 30, 2007
Posted by: Shannon | Category: Branding |
Much has been written about branding. Everyone’s got their own take on it. At Fleming, we believe branding is one of the most important processes a company can engage in. This is how we see it. Simply put, branding means creating an identifiable entity that makes a promise of value. Your company’s brand is your company’s face to the world.
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