Taking a bite out of our garbage
Thursday, June 19, 2008
Since our “going green” announcement in April, we’ve been charging ahead with our slate of eco-initiatives. So far, it’s been a relatively easy transition…as long as sharing quarters with hundreds of ravenous creepy crawlers doesn’t phase you! Yep, that’s right - we’ve started vermicomposting at FCG.
Fleming Turns 25!
Friday, May 02, 2008
This month Fleming Creative Group, Fleming Design’s parent company, celebrates 25 years in business! While most days it feels like we opened our doors only yesterday, it was back in 1983 when founder Doug Fleming first hung out his shingle as one-man, then two-man shop, ready to take on complex production jobs.
Earth Day - Envisioning Green at FCG
Tuesday, April 22, 2008
What better day than Earth Day to announce our commitment to become a more environmentally responsible, sustainable design studio. April 22, 2008 officially ushers in Fleming’s new green era.
Our decision to become more sustainable wasn’t one we undertook lightly - or quickly. We didn’t want to ride the “green wave” trend with piecemeal efforts that would fizzle after a few months. We wanted a plan we could stick to, a real strategy that would lead to long-term, sustainable change, and a corporate philosophy to back it up. So, last fall, we assembled our own “Green Team” tasked with doing exactly that.
Designer by Day, Ice Climber by Weekend
Monday, March 31, 2008
What’s that saying about all work and no play? Well, there’s no chance of dull boys (or girls) around here. Our designers don’t just stare at computer screens, flip through Pantone books, and dream up logos every waking moment. We’re actually quite an active bunch - some of us more so than others. In fact, our staff gets up to some pretty cool stuff after hours. Check out the pics and video.
Excellent New Typefaces
Thursday, March 27, 2008
The winning entries of this year’s TDC2 have been recently announced by the Type Directors Club. We would like to congratulate all the winners and look forward to using these excellent types for one of our upcoming projects.
Virtual Law
Wednesday, March 12, 2008
Some people love their hairdressers, others their massage therapists or pilates coaches. At Fleming Design, we love our lawyer. Yup, you heard it here. We write him our cheques for services performed and don’t begrudge him a cent. Why? Because he really is a ‘partner’ in our business in the truest sense.
Metropolitan turns Green into Gold.
Friday, February 29, 2008
One of our preferred suppliers, Metropolitan Fine Printers and its research and development arm, Enviro Image Solutions (EIS), were big winners at Print Action’s 2008 Environmental Printing Awards (EPA), taking top honours in three categories — the highest number of awards won by any printer in Canada.
Can Creativity Lead to Peace?
Monday, February 25, 2008
“Absolutely," says Peace it Together, a non-profit organization that empowers youth to promote peace through dialogue, filmmaking, and multimedia. Since 2004, Peace it Together has been facilitating summer camps that bring together youth from Palestine, Israel, and Canada to create short films about the Palestinian-Israeli conflict. Click below for details of the branding work Fleming Design donated to this inspirational organization.<
Fleming Design Gives FCDG A New Look
Friday, December 21, 2007
Today’s launch of False Creek Design Group’s new website caps off our rebranding of this leading interior design firm. The Vancouver-based company initially approached us to develop a fresh identity in line with their forward-thinking corporate philosophy and cross-disciplinary capabilities. After an initial research and exploration phase, we helped FCDG narrow down the key concepts of their brand they wanted to convey - sustainability, innovation, and resourcefulness. We went on to express those qualities through a clean and organic brand identity that embraces beauty found in nature, and a website that’s as flexible and user-friendly as their interior design work. We invite you to check out their new brand and website at http://www.fcdgroup.com.
The Fulton Fence Installation
Tuesday, November 20, 2007
A wonderful art installation is taking place on Fulton Street, New York City. Most large metropolitan cities are experience a construction boom and the public is constantly interacting with construction site barriers and signage. The Fulton Fence project’s goal is to take this everyday annoyance and turn it into a venue for graphic expression. To see more example and to find out more details visit their website - www.fultonfence.net
Eepmon Interprets The Story through Design
Thursday, November 08, 2007
If you’ve visited us lately, you probably noticed the huge art installation in our lobby. Spanning 7.5 feet high and 17.5 feet long, the kaleidoscope of colours and shapes jumps off the black background and demands a lingering look. Inspired by our company motto “The Story through Design,” this striking piece was created by Eric Chan, aka Eepmon, a hybrid new media artist who worked with us as a summer student.
Availabots are Here
Thursday, October 04, 2007
Wanna know when your buddy’s online? Now there’s an easy way with the Availabot, a physical representation of presence in Instant Messenger. Availabot plugs into your computer by USB, stands to attention when your friend comes online and falls down when they go off. And because they’re made in small numbers, you can customize your Availabot to look like you. Check it out in action!
Is it branding season?
Friday, September 14, 2007
When’s the right time to brand? When it comes to branding, the adage “there’s no time like the present” holds true. Branding should be considered a core business focus. As USA Today columnist Steve Strauss notes “whether you like it or not, whether you know it or not, and whether it is strong or not, you already have a brand.”
Opening the Umbrella: Branding Across Divisions
Friday, September 07, 2007
For a parent company that owns many separate, even disparate, companies or subsidiaries, branding can unite the various divisions under a single, recognizable umbrella brand. While each division may operate in very different sectors, they share the same company values and deliver on the same company promise. A divisional branding strategy concentrates on the ‘big picture’ commonalities that connect every division of a company. Marketing consultant Stephen Denny succinctly captures the goal of company-wide branding: “an opportunity to create a cohesive brand strategy that makes the whole of your product portfolio greater than the sum of its parts.”
Branding: Much More than a Logo
Thursday, August 30, 2007
Much has been written about branding. Everyone’s got their own take on it. At Fleming, we believe branding is one of the most important processes a company can engage in. This is how we see it. Simply put, branding means creating an identifiable entity that makes a promise of value. Your company’s brand is your company’s face to the world.